In today’s market, a professional, easy-to-use and interactive website is one of the key tools institutions rely on to maintain their competitive edge. Companies can reinforce their close customer relationships and appeal to new customers by offering services, information and special promotions online. The site's main objective would be to provide information and update visitors with happenings in the Institution. Web site sections (all text/content to be provided by the bank in electronic format).
Our Goal: To help Companies increases their deposits and overall revenue by creating a website that serves as a sales tool, a marketing tool, and a retention tool.
We use a 5-part comprehensive approach to the website design:
- Website Usability
- Superior Graphic Design
- Search Engine Optimization (SEO)
- Content Management System (CMS)
- Unmatched Customer Service
- Extra Income Revenue
WEBSITE USABILITY
Users should be able to achieve specified goals with effectiveness, efficiency and satisfaction
Usability Design Keys
- A Companies site should be self evident
- User should understand what site is and how to use it
- Site identity is apparent
- "Outstanding" page layout
- Clear visual hierarchy
- Use of conventions
- Clickable items should be obvious
- Use of breadcrumbs
- Persistent navigation
- Use of utilities
- Persistent Online banking logins
- Website content should be concise
SUPERIR GRAPHIC DESIGN
Our graphic design concepts reinforce your company’s identity and how you desire to position it in your particular market. The design is clean and well conceived and executed - inspiring confidence in current and prospective clients.
SEARCH ENGINE OPTIMIZATION (SEO)
We follow an iterative approach to Search Engine Optimization based on the following steps:
- Site Architecture - Creating a website with a crawler friendly architecture is essential to achieving high organic search engine results.
- Keyword Research - This is the starting point… knowing what your audience is searching for (what question are they asking) and evaluating the competition. Allowing you to choose what keyword phrase is worth your time and energy.
- Content Creation - Now that you know what your audience is asking (searching for), create content that answers the question, and provides value to the reader.
- Optimize Page - Using your keyword phrase correctly on the page.
- Link Building - The process of encouraging other authoritative sites to link to your website.
- Monitor and Benchmark Progress - Analysis of your web log (general traffic trends, referring domains and search engine phrases.
CONTENT MANAGEMENT SYSTEM (CMS)
- Our Content Management System (CMS) allows non-technical authors and editors to easily and quickly publish their content
- The content editing role can be moved out of IT by easing technical hurdles
- Our CMS reduces time-to-publish, allowing you to get content published faster
- Our CMS keeps design and content separate ensuring a common and consistent information architecture
- Allows all meta information (page title, meta keywords, meta encryption) to be maintained for each page
UNMATCHED CUSTOMER SERVICE
- We have thorough knowledge of web development
- We listen to the strategic initiatives and objectives of the company
- We are results-oriented, focused on creating a site to achieve specific goals
- We deliver on time and within budget
- We are always available to answer questions at anytime during the process
- We work according to Our Core Values:
Integrity: We deliver what we promise and practice ethical behavior
Respect: We honor the clients we serve
Passion: Our work is filled with joy and purpose
Excellence: We deliver a higher standard in our solutions, customer service and performance
Contact Sheila's Web Consult (SWC) for website development on
+233243182035 / +233276723836