Applause Entertainment  

The Aditya Birla Group, a five-generation-old corporate group, is currently, the third largest business house in India and among the largest in Asia. Over the years, the group has diversified into a plethora of profitable industries, such as cement, textiles, aluminum, copper, carbon black, and numerous other industries on a global level.
Over the last few years, the Group has been observing the rapidly growing Media and Entertainment Industry, which is the second fastest growing industry in the world. In India, with Cinema & Television being the primary modes of entertainment, this industry is mammoth, churning out more than 800 films annually across 52 languages, and a range of television software in diversified genres.

In April 2003, the Group ventured into the Media and Entertainment Industry with the formation of Applause Entertainment, and in a short span, Applause has already created an exciting agenda for itself. It is viewed by the media and industry alike as the country?s premiere production house associated with quality, know how and credibility.

Applause has diversified into production of feature films and television software, visual effects and animation, and events.